Guest Opinion from a local reader
It is clear to me that the long range strategy of television networks is one of joint cooperation with retailers to stretch the bowl season out until July, where it will coincide with the early displays of Halloween retail merchandise and enable Christmas decorations to be firmly in place by August. In order to accomplish this feat, many more corporations will need to sponsor bowl games, and the guidelines for bowl eligibility will need to be lowered substantially in order to accommodate more participants.
Several obvious venues that come to mind could include the Kellogg's Fruit Lovers Cereal Bowl, The Kikkoman Teriyaki Rice Bowl, and inevitably the American Standard Porcelain Bowl. (Imagine telling your wide-eyed and admiring children that your team battled the swirling rain and winds of the Porcelain Bowl... only to eventually go down... Egad!) This format would assure Notre Dame permanent bowl eligibility and guarantee that conference playoff series would be won by best of three in a sort of round robin. Naturally, established NCAA tradition would be upheld, and the BCS national championship would still be decided between the eventual winner of the SEC and either USC or the Big 12 conference champion, relegating 35-0 Boise State to being up \Battle Creek\ without a paddle.
Pretty soon, all of the good (and bad) games are going \pay per view.\ The purchase of a controlling interest in NBC by Comcast foreshadows the network and contract wars that are coming. The best way to price these events is similar to the way Travelocity prices airline tickets, whereby, when UCLA is playing the Temple Owls in the \Eagle Bank Bowl\ (honest to God, there is one, and they did), the price of the ticket as game time approaches can free fall precipitously to a level that even the most cynical Rick Neuheisel-loathing UCLA alum would be willing to pay. (Neuheisel had such a venerable resumé that, before getting the UCLA job, the athletic director was afraid if they did not hire him quickly, he would be running the Securities Exchange Commission or Goldman Sachs.) I personally would have paid up to $3.75 for that memorable contest. The NFL network is missing out on some real revenues by not putting the good games on for $5 per view. The San Diego/Titans game would have drawn a pretty good crowd. The bean counters should think more like Google and less like General Motors.
Speaking of General Motors, upon commandeering public money to finance their bankruptcy, they were supposedly diligently searching for a CEO who was not a traditional \car guy